About

Built by an advisor. For the rest of us.

blankit was built by someone who has lived inside the Canadian group benefits market for 20+ years — running an advisory practice, fighting carrier renewals, and watching the same problems get repackaged as new advisor technology every few years without ever getting solved.

Why this exists

The existing tools weren’t solving the work.

Independent group benefits advisors have always had two choices: rely on tools built for someone else’s workflow, or stitch together spreadsheets, PDFs, and email threads and hope nothing falls through.

blankit started as the internal tooling of an advisory practice that got tired of waiting for either path to actually serve the client. Real Canadian actuarial methodology, real client books, real claims experience, real deliverables — owned by the firm, branded by the firm, run by the firm.

It’s the platform the founder built for his own practice. Other independent advisors saw it and asked to use it. That’s the whole origin story.

What we believe

Five convictions, baked into every decision.

Advisors deserve their own infrastructure.

Your firm should own its tools outright. blankit is priced per advisor — a flat subscription, not a revenue share.

Math beats vibes.

A renewal challenge that survives carrier pushback is a defensible actuarial sequence, not a confident-sounding AI summary. Every step in the methodology is shown on the report.

Your client book is the engine.

Claims analysis, renewal challenges, benchmarking, plan summaries, and the employee chatbot all run off one client library. Build it once, and every tool downstream gets sharper.

Canadian tools for a Canadian market.

Provincial benefit offsets, bilingual carrier formats, ca-central-1 data residency, regulatory tracking that actually tracks Canadian regulations.

Your brand on every deliverable.

Reports, summaries, chatbots, portals — branded with the firm’s logo, colors, and tone. The client never has to know blankit exists.

What we built

The surface advisors actually work in.

Practice dashboard

Practice dashboard

Renewal pipeline, client library, claims experience, and benchmarks in one surface.

Employee benefits chatbot

Employee benefits chatbot

Booklet-grounded Q&A for plan members, white-labelled to the employer.

Critical illness enrolment

Critical illness enrolment

Plan members buy supplemental CI coverage in minutes, with carrier-bound rates.

Want to talk?

Twenty minutes, walk through a real renewal.